Caribou is an authentic Québec aperitif of aboriginal origin. It is also part of the French-Canadian folklore. In bygone times, rural neighbours welcomed their friends with a glass of Caribou, the preferred beverage for grand occasions, snowshoeing and competitions. Today, Caribou is still synonymous with joie de vivre. People drink Caribou year-round at maple-sugar parties, carnivals, festivals and social get-togethers of all kinds.