Sales Director

Job type
Start of employment
As soon as posible
Reporting to the Vice-President National Sales, the Sales Director is responsible for leading and overseeing the management of all business operations in the assigned region.

Role & Responsibilities

  • Lead a team of 10 individuals across various business functions (Sales, Customer Marketing, Administration)
  • Develop and implement sales strategies, tactics and operational plans for sales and distribution of products within the Univins Portfolio
  • Lead the management of key customer relationships including the LCBO and other Regional Key Accounts
  • Build strong presentations with category insights and analysis to help drive Univins business with prospective customers
  • Build and execute an annual forecast and A&P budget plan for the Ontario Region
  • Develop a highly performing sales team focused on execution
  • Spend time in the field coaching and developing our employees
  • Lead a customer marketing team focused on developing creative ideas to bring our brands to life in the market place
  • Develop weekly, monthly and quarterly sales initiatives and targets.
  • Build strong relationships with suppliers and key stakeholders inside and outside of the organization
  • Manage Regional P&L, Commission, Revenue targets to ensure delivery of annual plan

Formation and experiences 

  • Bachelor’s degree in business administration or equivalent
  • Master’s degree in business administration is an asset.
  • Ten (10) years of sales management experience in a CPG environment
  • Experience in the Beverage Alcohol Industry is an asset
  • Experience managing relationships at the LCBO is an asset


  • Accepting and Building Accountability
  • Acting with Integrity
  • Communicating Effectively
  • Building Value Based Relationships
  • Demonstrating Financial Ability
  • Initiating Action
  • Leading a Successful Team
  • Negotiating
  • Planning & Organizing
  • Thinking Systematically
  • Excellent knowledge of Microsoft Office Suite (particularly Excel and PowerPoint).
  • Expert knowledge of Salesforce or other CRM